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Beautiful Return

World class athlete and new mother Serena Williams chose embrace® Active Scar Defense to support her healing journey and deliver the real results behind her beautiful return. 


embrace® Active Scar Defense:

Featuring unique, innovative technology that relieves tension, the root cause of scarring.
The only scar treatment that meets key Scar Management Practice Guidelines: tension relief, occlusion, and hydration.

Three embrace benefits, one beautiful return

Tension Relief

embrace® works by contracting and gently holding a closed incision together, actively relieving the skin’s natural tension to address the root cause of scarring. This stabilizes the skin, proactively preventing scars.

Stress-Shield™ Technology

This unique innovation protects your incision from added stresses caused by normal body movements, minimizing the widening and thickening of your scar.

Restorative Silicone

100% Medical-grade silicone therapy is proven to help flatten, soften, and fade scars by hydrating scar tissue for a beautiful finish.

"During the first use, I became an intense believer. When I was done, I barely had a scar there anymore. My scar is literally almost gone."
-Serena Williams


Shop for your specific scar needs

Have a new scar 6 months or less?

Have a scar older than 6 months?



Want proof?

See results from multiple clinical trials






Easy to apply,

convenient to wear




Recommended by doctors and patients